Installed within a building in the SoHo-Cast Iron historic district, the space was stripped down to its significant essence. Only the historic aspects of the façade and interior columns were retained and restored. Through years of light industrial use, the creaking floor structure was badly sagging and the condition of the walls and ceiling were a relic of by-gone industrial and gallery uses.
The existing flooring was completely opened to permit the installation of all new structural joists to achieve a pristine and level floor. The walls were covered with pale blue lacquered panels with gold accents derived from the Tocca brand packaging, and the floating ceiling concealed the mechanical services, accentuated only by the lighting.
The re-built interior created a spatial envelope intended as a minimal backdrop for the feminine palette and delicate details of the clothing and accessories, while Marie-Anne’s changing tents were the perfect folly to lend a playful and theatrical effect to the space.